A Hauntingly Different Take on Time

Halloween is often associated with the obvious: pumpkins, haunted houses, witches, monsters and things that go bump in the night. But some of the best Halloween moments are the ones that are slightly less predictable.

A shadow moving in the corner of your eye. A strange shape appearing in the fog. Something familiar that suddenly seems unfamiliar.

That sense of discovery is where this collection finds its personality.

Rather than treating Halloween as a collection of surface-level symbols, the collaboration builds its atmosphere around the idea of the phantom. Ghostly figures become part of the visual language, appearing almost playfully against the dial and waiting to reveal themselves in a different way when darkness arrives.

The result feels less like a traditional Halloween costume and more like a secret world hiding in plain sight.

And that is precisely what makes the collection so intriguing. It does not ask Halloween to become something serious or frightening. Instead, it embraces the fun, curiosity and imagination that have always made the holiday so appealing. 

At the centre of this unusual approach is Romaric André, the creative mind behind seconde/seconde/.

André has developed a distinctive reputation for looking at watches from an entirely different angle. His work is built around the idea that a watch can be more than an object that simply tells time. It can also be a canvas for humour, creativity and unexpected storytelling.

His approach often begins with something that already exists and asks a deceptively simple question: what happens if we look at it differently?

That philosophy is especially fitting for Halloween.

The holiday itself is built around transformation. Costumes turn people into characters. Familiar spaces become mysterious. Everyday objects can suddenly take on a strange new personality. André’s creative language naturally fits into that world because his work is similarly interested in changing perception without losing the identity of the original object.

For this collaboration, that spirit takes on a distinctly spectral form. 

Spinnaker brings another important layer to the story.

Inspired by the world beneath the waves, the brand has always looked to exploration, diving and the mysterious character of the ocean for creative direction. The underwater world is already filled with the kind of atmosphere that feels perfectly suited to Halloween: darkness, silence, strange silhouettes and an environment that remains largely unexplored.

The deeper you go, the less familiar everything becomes.

That makes the meeting between Spinnaker and seconde/seconde/ feel almost inevitable. The ocean provides the setting; Halloween provides the mood; André provides the unexpected twist.

Together, these influences create a collection that feels as though it has surfaced from somewhere between the deep sea and the spirit world.

It is playful without becoming childish, eerie without becoming intimidating, and familiar enough to feel approachable while remaining deliberately different. 

The most captivating part of the collection is its use of ghosts as something more than decoration.

The phantoms are almost characters in their own right. They transform the dial into a small stage where something seems to be happening just beneath the surface. During the day, their presence can feel subtle and playful. As darkness arrives, another side of the collection emerges.

This transformation is an important part of the story because Halloween has always been about what happens when the lights go out.

The collection plays with that same anticipation.

What might appear ordinary at first glance can reveal another personality later. Details that seem quiet during the day become much more expressive in the dark, giving the watch an almost supernatural second act.

It is a fitting concept for a collaboration built around the idea of seeing time differently. 

Although Halloween is the obvious inspiration, the collection is not limited to one night of the year.

That is because its appeal comes from the attitude behind it rather than simply its spooky imagery.

There is a sense of humour running through the design, but there is also an appreciation for curiosity. The collection encourages the wearer to look closer, notice the unexpected and enjoy the little details that might otherwise go unnoticed.

In that sense, it reflects what makes seconde/seconde/ so distinctive. The goal is not simply to make something unusual for the sake of being unusual. The unexpected element needs to have a relationship with the object around it.

That balance between respect and irreverence is what gives the collaboration its character.

It knows what a watch is supposed to be.

It simply decides that it can be something else, too. 

Perhaps the most interesting thing about this collection is that it changes the feeling of time without changing what time means.

A watch still marks the passing of hours and minutes. But the experience of looking at it becomes more playful. Every glance can become a small discovery, particularly when the collection begins to reveal details that are not immediately obvious.

And perhaps that is the real Halloween connection.

Halloween encourages us to slow down and look twice. To question what we see. To imagine that there might be something hiding just beyond the obvious.

This collection does exactly the same.

It takes something as familiar as a watch and gives it a slightly haunted personality, creating a timepiece that feels less like an instrument and more like a story waiting to be discovered. 

Halloween has always belonged to the imagination, and this collaboration embraces that idea wholeheartedly.

Through Spinnaker’s ocean-inspired world and Romaric André’s unconventional creative perspective, the collection transforms the familiar language of timekeeping into something more mysterious, playful and unexpected. The phantoms are not simply there to decorate the story. They represent a different way of looking at an object we often take for granted.

Because perhaps time does not always have to be serious.

Sometimes it can disappear into the shadows. Sometimes it can surprise you. Sometimes, when the lights go out, it can reveal an entirely different side of itself.

And when that happens, you may find that the thing haunting your wrist is not the passage of time at all.

It is the question of what you will discover next.