Unveiling the Artistry of Timepieces
Watches have long been more than mere tools for telling time; they are expressions of style, craftsmanship, and sometimes even humour. The world of horology is vast, often serious, and steeped in tradition. This Halloween, Spinnaker once again summons the spectral imagination of Parisian watch artist Romaric André—better known as Seconde/Seconde/—with the upcoming launch of the Fleuss Automatic Seconde/Seconde/ 2025 Edition. Join us as we unpack the philosophy behind the artistry involved and the broader implications of such creative endeavours in the watch industry.
A Collaboration Beyond the Grave
Spinnaker’s continued collaboration with Seconde/Seconde/ celebrates the subversive artistry of Romaric André, known for transforming timepieces into playful, thought-provoking works that balance humour, darkness, and horological precision. This partnership illustrates how innovative design can breathe new life into traditional watchmaking, inviting enthusiasts to explore the deeper narratives behind each piece.
The Mind Behind the Madness
Meet Romaric Andre
Romaric Andre’s journey into watchmaking started in 2018, after a decade spent in the high-end horology sector. Drawing from his experiences and frustrations, he sought to create something unique and personal.
A Shift in Focus: Andre wanted to carve out a niche for himself in the watch industry, one that allowed for creativity without the constraints of traditional business models. This led to the birth of Seconde/Seconde/, where he modifies vintage watches to offer sharp social commentary.
Artistry Over Profit: Andre emphasizes that his work is not about making "fun" watches but rather about challenging the status quo. He believes that a serious establishment leaves room for “weirdos” to introduce alternative perspectives, making his creations niche yet impactful.
The Canvas of Watches
Why Watches Are a Good Medium for Commentary
Watches, as timeless pieces of craftsmanship, provide a unique canvas for expressing complex themes and ideas. Andre’s work exemplifies this:
Timelessness and Seriousness: The serious nature of traditional watches makes them ideal for satire. Their established status in the luxury market allows for commentary that resonates deeply with collectors and enthusiasts alike.
Cultural Relevance: Watches reflect societal values and trends. By introducing humour and irony, Andre connects with cultural happenings, making his designs relevant and thought-provoking.
The Humour in Complexity
The Funniest Watches
When asked about the “funniest” watches, Andre points to the most complicated timepieces on the market. The irony of intricate mechanical designs, which require immense skill and dedication, juxtaposed against their simplicity in function, makes them laughable in a delightful way.
A Nod to Innovation: While he respects the craftsmanship behind complicated watches, there’s humour in recognizing that these sophisticated devices can still be outperformed by simple technology, such as a solar-powered calculator.
A Vision for the Future
Dreaming of the Ideal Watch
If given the chance, Andre envisions a watch that serves as a mirror instead of a timepiece.
Reflecting Identity: His idea revolves around replacing traditional watch dials with mirrors, emphasizing that watches do not define the wearer. This concept challenges the societal norms that often tie personal identity to material possessions.
Empowerment Through Design: Such a watch would serve as a daily reminder that our worth is intrinsic and not determined by the accessories we wear.
Embracing Art and Identity in Modern Horology
In a world where watches often embody tradition and status, the collaboration between Spinnaker and Seconde/Seconde/ invites us to explore the darker, more playful side of horology. Romaric André's unique approach not only challenges the norms of watch design but also encourages us to reflect on our identities and the meanings we attach to timepieces. As we celebrate the launch of the Fleuss Automatic Seconde/Seconde/ 2025 Edition, we recognize that watches can be more than instruments; they can also serve as profound expressions of art and commentary. Embrace the unexpected, and let these innovative designs inspire your own journey through the world of horology.
